Intellectual Property

These guidelines are for any person, organization, or business wishing to use Covered With Love, Inc. (“Covered With Love”, “CWL”, “us”, “we”, “our”) intellectual property in promotional materials, fundraising, advertising, diaper drives, or on their websites, products, labels, or packaging. Our intellectual property includes, but is not limited to: our name, logo, brand colors, and program.

Covered With Love’s intellectual property are valuable assets. In following these guidelines, you help us protect our valuable reputation and strengthen our nonprofit identity. By using a Covered With Love intellectual property, in whole or in part, you are acknowledging that Covered With Love, Inc. is the sole owner of that intellectual property and promising that you will not harm, misuse, or bring into disrepute any CWL intellectual property.

Authorized Use of Intellectual Property

Only Covered With Love and any authorized person, organization, or business may use our name, logo, or brand colors in advertising, promotions, fundraisers, or diaper drives. Authorized parties may only use a logo that is provided by Covered With Love. Such authorized parties may use our logo as specified in our agreement in accordance with these guidelines and other guidelines provided.

Authorized parties may not download the Covered With Love, Inc. logo, or any derivative logo, from our website, social media platforms, or internet web search image lists. Authorized parties are not allowed to create their own CWL derivative logo. An official logo will be provided by the Covered With Love organization.

Parties are instructed to contact us to become an authorized person, organization, or business in order to use our intellectual property.

Unauthorized Use of Intellectual Property

Unauthorized use of intellectual property can damage our name, brand, reputation, or ability as a nonprofit organization in the Wabash Valley to serve families and babies in need or crisis. Unauthorized use of our intellectual property may result in legal action.

Organization Name

You may not use or register, in whole or part, Covered With Love, Inc., or any alteration as part of an organization or company name, trade name, product name, or service name. You must contact our organization for authorized use.

Logo and Graphic Symbols

You may not use or register, in whole or part, our logo or any derivative logo as part of a personal logo, organization logo, business logo, event logo, product logo, or service logo. You may not create alterations of our logo. You may not use our logo downloaded from our website, social media platforms, or internet web search image lists. You may not use graphic symbols like our website favicon. You must contact our organization for authorized use.

Brand Colors

You may not use our brand colors, in whole or part, in any personal, organization, or business activities related to diaper drives, diaper banks, or related activities closely aligned with our organization. You must contact our organization for authorized use of our brand colors / brand color combination for advertising purposes.

Program

You may not use the Covered With Love program, application form, process, or other organization resources without express permission. You must contact our organization for authorized use.

Variations, Takeoffs or Abbreviations

You may not use an image of a real baby in front of a heart or other variation of the Covered With Love, Inc. logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of Covered With Love intellectual property for any purpose. For example:

Not Acceptable: Covered In Love, Covered By Love, Blanketed With Love, Blanketed In Love, Blanketed By Love

You must contact our organization for authorized use.

Disparaging Manner

You may not use any Covered With Love Inc. intellectual property (name, logo, etc.) in a disparaging manner.

Endorsement or Sponsorship

You may not use Covered With Love, Inc. or any CWL intellectual property including name, logo, etc. in a manner that would imply Covered With Love’s affiliation with or endorsement, sponsorship, or support of third party events, products, services, fundraising, or diaper drives. You must contact our organization for authorized use.

Domain Names

You may not use an identical or virtually identical Covered With Love name as a second level domain name.